"TVG: Hellgate: London is a unique title in the fact that it's neither singularly an MMO or a single-player game, so are you judging success from X million copies sold or X million subscribers?
Happy players. Hopefully we'll sell our copies, hopefully there's players onboard, having a great time subscribing. But really it's about getting out the best game we can make, having people that can really enjoy it whether they're people that only play single-player, ones that play for free, ones that want the additional content, the hope is that we get some of all of that.
For me, as long as we're talking with gamers and they're having a great time, it's a quality experience and a game we're proud of, for us that's how we measure success."